Carl Johnson Auto Service

Any ideas for improving business and attracting new customers at a car repair and service garage?

Posted by admin on February 6, 2010

I have just been promoted to service manager at a car repair and service centre. The previous manager has used up all my other ideas and now the spotlight is on me I am a bit stuck wondering where to go and what to do. Thanks in advance.

What would you want if you were a customer of your business?

Sit down with a piece of paper and pen; walk yourself through the experience every step of the way. From the first thought of "I need car service" to when you drive out of the parking lot. How can you improve each step? What value can you add?

If you don’t already, start some kind of program for repeat customers that makes them feel special and offers discounts…and advertise it. Stand out. Don’t offer ‘Buy 3 tires, get 4th free’ unless no one around is doing it.

Posted under car repair
Comments (5)
  1. grant Said,

    FREE M.O.T WITH EVERY FULL SERVICE, FREE BRAKE N CLUTCH CHECK FREE TYRE CHECK AN SO ON GOOD LUCK IN NEW JOB
    References :

  2. Harvey Said,

    Advertise, advertise and advertise. Good luck.
    References :

  3. Garry Said,

    Get an online presence & advertise service & repair deals – you can even do this through a free service like http://www.blogger.com where you can upload images, text and promote the business.

    You can also optimize so that it picks up localized traffic & customers.

    Also advertise specials on billboards on the sidewalks etc & create a friendly, comfortable service reception area with free coffee and so on.
    References :

  4. GIZMO Said,

    Just do a really good job. As word of mouth is the best advertising for any business.
    References :

  5. Kelly J Said,

    What would you want if you were a customer of your business?

    Sit down with a piece of paper and pen; walk yourself through the experience every step of the way. From the first thought of "I need car service" to when you drive out of the parking lot. How can you improve each step? What value can you add?

    If you don’t already, start some kind of program for repeat customers that makes them feel special and offers discounts…and advertise it. Stand out. Don’t offer ‘Buy 3 tires, get 4th free’ unless no one around is doing it.
    References :

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